Customer relationship management is a widely implemented strategy for managing a companys interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

With the wide variety of CRM software available in the market one wonders who to choose. There will always be those who excel in any field. The CRM field as well boasts of its major players- those who have surpassed expectations and met with customer needs, thereby inducing customer satisfaction, Consumer Complaints accross the world.

it consist of following main modules

User management  Campaign management  Lead generations  Lead bifurcation  Lead processing

Quotation  Invoicing  Support

Reports  E-dairy  TODO and Reminders